The Bagel Buzz: March 2026

Lox vs. Nova. Emerald City vs. PopUp. Heated rivalries were on display in the bagel world...as were bagels in the Heated Rivalry universe.

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A Heated Bagel Rivalry? Lox vs. Nova on National Bagels & Lox Day. Emerald City vs. PopUp in Atlanta. Heated rivalries were on display in the bagel world last month…as were bagels in the Heated Rivalry universe. ICYMI: BagelFest is rollin’ out west to LA, and the press can’t get enough. Who will be crowned the “Best of the West”? Check out the 15 curated competitors below. On a personal note, I tied the knot with my forever “bae-goal” on Valentine’s Day. Thank you, dear reader, for your love and support. As always, keep reading for the top bagel stories of February, new shop openings, and more in this month’s Bagel Buzz. - Sam Silverman Your Bagel Ambassador 🥯 Top Bagel Stories from February 🥯 New Absolute Bagels Changes Name After Threat of Legal Action, Manager Says (Westside Rag) 🥯 Flour Moon's Bagels Meet Fishwife's Seafood Magic (Axios) 🥯 The Legend Michael Imperioli shouts out Zucker’s & Shares His Go-To Order (The New York Times) 🥯 The Latest Destination for Bagels Isn’t New York. It’s Singapore. (Bloomberg) 🥯 Beltline Bagel Battle: Here's how PopUp and Emerald City Stack Up (Atlanta Magazine) 🥯 Peek Into the Bakery at Pigeon Bagels (Next Pittsburgh) 🥯 Listen to Bon Appétit’s Latest Podcast on Homemade Bagels (Bon Appétit) 🥯 Heated Rivalry Star Sophie Nélisse Visits St-Viateur Bagel After Shirt Goes Viral (Montreal Gazette) 🥯 Spread Bagelry Seeks $15M to Double Footprint as New CEO Eyes up to 18 New Stores (Philadelphia Business Journal) 🥯 I Made the Famous 'Larry David Sandwich,' and It's My New Favorite Bagel Breakfast (Parade) Openings 🥯 PopUp Bagels set to open new locations in West Palm Beach, FL, and Houston, TX 🥯 Call Your Mother bagel spot to replace departed Starbucks in Arlington, VA 🥯 Daily Bagel in New Haven, CT marks grand opening on March 5th 🥯 Jeff’s Bagel Run opening first Colorado location in Colorado Springs, CO 🥯 The Bagel Group is setting up shop in Cincinnati, OH 🥯 Cheech’s Bagels to open 2nd location in Hoboken, NJ 🥯 Street Cart Bagels opens - closes - and re-opens in Phoenixville, PA 🥯 Jersey Girl Bagels is opening their 2nd location in Bradenton, FL with 17 flavors 🥯 Popular food truck, The Bagel Shop, opens brick-and-mortar in Musatine, IA My Top Videos of the Month It was a big month over on @bagelambassador. Here are some of the highlights, in case you missed it. NYC Bagel Crawl ft. One Wheel: 3 Shops, 3 Boroughs, 30 Minutes Schmear Campaign: If You Can’t Trust the Bagel Order, You Can’t Trust the Politician What’s the Bagel Ambassador’s Favorite Bagel Shop? The Most Creative Bagel Bakery In NYC Book a Bagel Class Today! Learn the secrets of New York bagels in an unforgettable 2-hour experience! We have public classes every Friday at 6 pm & Sunday at 3:30 pm at Bagel Market in Midtown, and every Sunday at 10 am at Fairway Market on the Upper West Side. Plus! A special industry-focused class on 3/10. Check availability and book now at bagelup.com! Book Now Buy Your Tickets to BagelFest West After years of sold-out success in New York, BagelFest brings the world’s premier bagel celebration to Los Angeles on Sunday, April 12th. BagelFest West unites top bagel makers, bakers, chefs, and food brands for a weekend celebrating bagel culture - from traditions to West Coast innovation. Expect unlimited bagel and schmear sampling, live demos, panels, friendly competitions, and hands-on experiences for all ages. Use code EARLYBAGEL for 18% off, while supplies last! Buy Tickets We’re Hiring Class Instructors We’re hiring Baking Class Instructors to co-lead our flagship Bagel Baking Classes. You’ll guide guests through making authentic New York bagels while sharing the history and culture behind them. Ideal for someone who loves baking, teaching, and being in front of a room. Most classes run on weekends. This role pays up to $60/hr based on experience. Sound like you or someone you know? Apply today! Apply Now Like our newsletter? FORWARD TO A FRIEND Copyright (C) 2026 BagelUp. All rights reserved. Our mailing address is: Want to change how you receive these emails? You can update your preferences or unsubscribe

]]> Lox vs. Nova. Emerald City vs. PopUp. Heated rivalries were on display in the bagel world...as were bagels in the Heated Rivalry universe.

Lilah Guaragna